Sat 16 Sep 2006
According to smartofficenews.com.au, the Australian distributor of Toshiba consumer electronics products could lose Toshiba’s SED TV range. A quote from the article follows:
“A senior Japanese Toshiba executive has told SHN that the new SED TV’s that are due in Australia mid 2007 may not be sold via Castel but via Toshiba Australia. the executive who did not want to go on record also said that Castel would need to invest a lot of marketing dollars to compete in the SED market and that this may be a problem for them.”
That’s kind of a bold statement about one of their major distributors. Castel has been distributing Toshiba products since 1996 with 900 retail outlets nationally and an after sales network of over 300 service agents throughout Australia. One has to wonder what kind of marketing dollars Toshiba thinks may be neccessary to launch the SED television line.
Also, Toshiba claims that there is no hurry to launch the SED TV onto the Australian market. Yoshihide Fujii insisted that Toshiba can fully impact the SED TV by launching it after establishing a volume production line at its Himeji Operations, instead of using the minimal amount of panels currently manufactured in a pilot line at a Canon plant.
Technorati Tags: Toshiba, SED TV, SED
