Canon plans to continue SED TV development despite the recent fall in LCD TV prices according to Managing Director Masahiro Osawa.

Canon also aims to return to a trend of increasing profits each year in 2010, he said in an interview on Monday.

Canon last month posted a 72 percent fall in quarterly operating profit, also hit by sluggish demand for office machines and a firmer yen, but raised its full-year forecast by 6 percent to reflect more aggressive restructuring steps and a stronger-than-expected demand for high-end digital cameras.

The restructuring moves included cutting 700 jobs at its chip-making equipment business and absorbing Canon Marketing Japan Inc’s chip stepper sales and maintenance operations.

Osawa also said Canon plans to continue development of surface-conduction electron-emitter display (SED) technology despite sharp falls in LCD prices, although more time will be needed for a commercial launch.

SED TVs were once seen as promising next-generation flat displays, but steep price falls in LCD and plasma panels have raised concerns over the viability of the commercially untested technology. “I believe SEDs have technological competitiveness. But LCD prices have fallen at a much quicker clip than we had anticipated,” Owasa said.

“When it comes to costs and technological expertise for commercial production, we need some time to catch up.”

Full story at Reuters.com

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